ShengSheng was established in 2006 by our General Manager Ms. Sunny Yao. As the brand and company founder, Ms. Sunny majored in Textiles and International Trade, and have been working in this industry since her graduation. It has been over 20 years now and she is still really passionate about it. After ten years of growth, in the year of 2016, it was elevated to a comprehensive home textile company, with its business including research and development, design, production, import and export of goods and technique. ShengSheng, the official brand name, was born then.
We have invested heavily in the research and development of products and technique, and have maintained a collaborative partnership with the laboratory of Textile and Garment Engineering College at Qingdao University. In addition to the endeavours mentioned on the slides here, we have also developed and produced China's first 100% organic fabric with Botanical dyes process and the 100% organic wool filling products. At the same time, we have been paying close attention to the latest research and development of the advancement in new fibers.
The meaning of the brand,“ShengSheng”means endless life and growth. There is a Chinese idiom-生生不息, talking about creatures of nature, they grow and thrive, the circle of life. The name of ShengSheng, harmony and vitality for all living creatures in the universe.
Then about 2 years ago, we started our sub-brand "Starry night", targeting a younger market. It was inspired by Vincent van Gogh's world-renowned painting Starry night. For this collection, we cooperate with a French designer and incorporate a palette of vibrant colours and dynamic elements.
Regarding our slogan-sleep for dreams, while it literally means“using our products, our customers can have a sound sleep and have sweet dreams”, it is actually a pun. We also want to convey the meaning that using our product, customers can have quality sleep which guarantees energy when they are awake, so they can achieve their dreams or ambitions eventually.